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The platform is rolling out a fresh option that enables them to lessen the quantity of AI-created content appearing in their streams. This step comes as the company revealed that it presently contains more than 1 bn AI videos.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a full-scale release. This advancement aligns with a rise in AI content, driven by new content generation software.

The Broader AI Trend

Studies have shown that approximately one in 10 of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.

Based on user feedback that numerous viewers like content created using AI tools, ranging from computer-generated images to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own choices,” said a platform representative.

AI on the Platform

The service announced that there are currently 1.3 billion videos on its network tagged as artificially created. Overall, over 100 m media items are submitted to the platform each day, making clips made by AI a limited portion of its overall inventory.

How to Adjust Settings

Viewers will be able to limit or boost the level of AI-generated videos they view by using the content preference setting in the app and choosing the AI content topic. Additional categories that currently be modified under the tool include current affairs, fashion, beauty, and choreography.

Content Labeling and Policies

TikTok’s guidelines oblige content makers to identify lifelike AI-made content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its community policies.

In addition, the platform will from now on apply an “AI-made” tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This step is aimed to stop users from trying to circumvent the labeling process.

Responsible AI Funding

The company is additionally establishing a $2m awareness program for experts and groups to develop informative material about ethical AI use. This program will support non-profit groups dedicated to training programming and robotics.

Platform Protection

The video-sharing app has defended its moderation strategy, during discussion over plans to make redundant a large number of content moderators in the UK. It is expected to reduce a significant number of roles in its trust and safety department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most distressing content before it has to be seen by humans. The company stated a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its AI tools.

We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”